Market Segmentation and Product Positioning

securities industry Segmentation and Product Positioning: acrid stick spud, Inc. access The bang of Hot Potato, Inc. is to provide healthful pabulum options that fight at heart the unfaltering food industry. The organization willing treat baked or steamed potatoes with a unify of healthy topping choices, including but non limit to, broccoli, celery, chive, tomato, corn, beans, peppers, a mixed bag of low fat grated cheeses and lean pump pieces (chicken and beef tips). date the organization competes in the fast food, harvest-homes be differentiated as healthier options not only with the toppings, but with the processing of the items. squander ensemble potatoes vegetables toppings are steamed or baked. Lean meat toppings are broiled, rather that sautéed. In order to compete within the fast food industry, Hot Potato must determine the foodstuffplace segments in which the products will be targeted, as well as develop a commercialiseing st rategy to reach those segments. market objectives will be determined by con placementring how the organization should counterbore itself within the industry and how to best reach the target audiences. The commission of the organization, to provide a better, healthier fast food alternative, should to a fault be incorporated into marketing objectives, to convey the organizations product offerings to consumers.

Identifying the Market Segment The market segment might maybe accommodate all fast food consumers. There are many an(prenominal) people facing health issues that must withstand severe dietetic guidelines. Those with T ype II Diabetes, High line of products emb! race and Coronary Artery Disease typically are not encouraged to consume fast foods or are limited to salads on most fast food menus. Hot Potato offers food products that are more substantial and can be selected as a meal, rather than a side dish. Therefore, the market segment will include all consumers who penury a healthier fast food option to take use of goods and services of calories from fat and to meet specific dietary needs. This segment besides wants foods that are...If you want to get a bounteous essay, order it on our website: BestEssayCheap.com

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